"Biggest Launch in History" ?

Activision claimed yesterday that Modern Warfare 2 is the "biggest launch in history across all forms of etertainment," and that means not just games, that means all and every form of entertainment.
The only criteria for this lay solely based on that it applies to North America and the United Kingdom and based on the total revenue gained in the first 24 hours.
Activision claims that the Modern Warfare 2 launch beats the biggest-selling album launch in US history. This was 'N Sync's "No Strings Attached" album, which sold only 2.4 million copies in seven days . Thus was with estimates of 1.4 million sales in the first 24 hours. In the United Kingdom Oasis' "Be Here Now", sold just under one million copies in its first week on sale.
The champion when it comes to the books is Harry Potter and the Deathly Hallows
which in its first 24 hours sold 8.3 million copies in the US and 2.65 million in the UK. That's 10.95 million happy customers, which easily trumped Modern Warfare 2's 4.7 million copies sold. However, being that this is based on revenue Harry Potter's revenue of $197 million still does not beat Modern Warfare 2's $310 million figure.
For the movies, the current record-holder for a movie launch is 2008's The Dark Knight. It sold $66.4 million in its first 24 hours in the United States and in the United Kingdom and Canada, it is still not anywhere near the $310 million of Modern Warfare 2. However, in units sold, The Dark Knight had about 9.2 million movie-goers.
In the gaming industry, Grand Theft Auto IV set a new record for "biggest game launch", selling 3.6 million copies and earning $310 million, which, in speaking in terms of revenue, is very close to Modern Warfare 2. However, Grand Theft Auto IV statistics is based just in the United States, Canada and United Kingdom. Once Europe and Australia is factored in, Modern Warfare 2 will be able to hold the title as king of the "biggest launch in history".
So, cheers to Modern Warfare 2! :)